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Our Expertise

Curious minds. Spirited thinking.

Inspired by the intersection of the natural and digital, we employ spirited design thinking to create approachable and familiar digital environments.
DIGITAL PRODUCTS + PLATFORMS

We apply a user-centered, holistic approach to your digital landscape, moving through rapid prototyping, iterative development, and ongoing testing to ensure maximum audience engagement.

  • Web and app design and development

  • Digital landscape audit and strategy

  • Platform ecosystems

  • Information architecture

  • System integrations

EXTENDED REALITY + SPATIAL COMPUTING

We deploy powerful new technologies to push past legacy systems into new, reimagined digital arenas.

  • Immersive audience experiences

  • Experiential customer journeys

  • 3D design and animation

  • Immersive audio

AI INTEGRATION

We strategically integrate AI to deliver efficiencies and enhance human-centered experiences.

  • Generative AI (including Large Language Model) integrations

  • Conversational agents

  • Custom machine learning and computer vision models

We combine data, technology, and creativity to produce virtual versions of physical objects and environments to allow for cost-effective analysis, prototyping, testing, and operational navigation.

  • Virtual training

  • Test environments

  • Operational prototypes and simulations

DIGITAL TWINS + WORLD BUILDING
IMMERSIVE INSTALLATIONS

We create engaging experiences that drive deeper connections between you and your audience.

  • Content-rich interactive displays

  • Experiential storytelling

USER EXPERIENCE RESEARCH + TESTING

We are relentlessly focused on maintaining next-level experiences for your current and future audiences with continual research, thought leadership, and validation to mitigate risk and ensure confident deployment.

  • Comparative A/B testing

  • Virtual and IRL testing ecosystems

  • Focus group creation and facilitation

  • Heuristic evaluations

  • Accessibility reviews

  • Ethnographic research

  • Service blueprinting

  • Desirability studies

  • Custom dashboards and reporting

We create immersive digital experiences that propel brave organizations forward today and inspire them for tomorrow.

Hi, we’re

Elastic Machine.

About Us

Our experience provides you with instant confidence. Our approach positions you for what's next.

With countless years of successful collaborations, we are uniquely positioned to understand your business objectives, discover unexpected opportunities, solidify your current digital landscape, and anchor your brand's digital experience in the minds of your audience for years to come.
Marc Krolczyk

Co-Founder
Chief Design Officer

MARC KROLCZYK

Jeff Zielinski

JEFF ZIELINSKI

Co-Founder
Chief Creative Officer

Armando Delgallego

Co-Founder
Chief Operating Officer

ARMANDO DELGALLEGO

Our Partners

Strong partnerships. Solid results.

We maintain relationships with some of the industry's best companies with the goal of creating powerful results for yours.

Be ready for what's next.

If you have a project in mind or are just curious, let's talk. We'd love to help bring your vision to life.

Contact Us

PO Box 508

Pittsford, NY 14534

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